Allan Fernandes is one of the partners at 3C Gaming, an agency focused on developing influencers who want to go beyond their comfort zone, which also has Renan Phillip and Fernando Hamuche as partners.. With a degree in Advertising and Marketing from Cásper Líbero, Allan has 13 years of experience working in the commercial area in large companies in the market, such as Uol, Editora 3, Folha de São Paulo and Webedia. His first experience within the esports scene was in 2017, by Webedia, when he acted directly in the negotiation of the first esports tournament sponsored by a non-endemic brand (Old Spice Overwatch Tournament). In 2019, he was invited to be PaiN Gaming's VP Commercial, with the goal of creating and professionalizing the team's commercial area. In 2021, Allan arrived at 3C Gaming to structure and boost the company's commercial area. Acting directly in attracting campaigns for the agency's talents and sponsorships for Fluxo's Free Fire team, he was responsible for establishing important partnerships with brands such as Next, Razer, TNT, Trident, Gillette, Lenovo, and Amazon.
