Pokémon GO: Pokémon in real life in a game forever and for everyone

Michael Steranka, Senior Director of Pokémon GO, will be in Brazil for the first time to talk about the challenges and joys of developing Pokémon GO. What does it take to create a game that we want to captivate multiple generations forever? How do we keep players engaged time and time again with one of the most famous brands on the planet? Joining him will be Alan Mandujano, Head of LATAM, who will discuss the team's efforts to bring Pokémon GO to audiences worldwide – with a special focus on the Latin American community.