Arison Heltami Rodrigues Uchôa

Head of Office at GamePlan, Producer and Game Designer with a focus on Game User Research and Cognitive Psychology. With a background in ICT from the Federal Institute of Ceará and a degree in Systems and Digital Media from the Federal University of Ceará, he has been working in the Game Industry since 2011 and since 2016 with Game Dev Associations by the Game Developers Associacion of Ceará (ASCENDE Jogos), of which he is the current President. Professionally, he focuses on developing projects with an interactive differential, always looking for new ways to promote the interest of Players through Design based on a unique experience proposal.