Bah Gutierrez

Barbara Gutierrez is a specialist in communication, marketing, and diversity within the gaming, esports, and technology industries. With over a decade of experience, she has worked as an editor-in-chief, presenter, influencer, and content strategist for major brands and industry events. Currently, she works as a strategic consultant, helping companies and content creators connect with their audiences through digital marketing, high-impact content, and community management. She also promotes diversity and inclusion, fostering more accessible spaces for women, LGBTQIAPN+, and other marginalized groups. She has covered events such as E3, Summer Game Fest, and BlizzCon, served as a host at Gamescom Latam, and worked as a consultant for the Prêmio eSports Brasil. She has also contributed to outlets like Omelete, IGN Brasil, and UOL Jogos. Additionally, she has collaborated with brands like Samsung, Google, and Intel, developing strategies that shape the gaming industry.