Bruno "Playhard" Bittencourt is one of the founders of LOUD and a digital influencer. He started his career in the gaming universe when he was a teenager, by creating a YouTube channel to talk about mobile games. After identifying the potential of this niche, he invested in his career until he met other LOUD founders. The project of LOUD was born from the idea to incubate other content creators so that they could launch their careers with all the support they needed to do so.