André Joel is Brazilian and leads Snapchat's business strategy for all of Latin America, being responsible for the growth of the advertising area. Previously, he worked at Google Brazil as an Account Executive, after being part of Criteo's strong expansion in 2015 and working for a few years in Europe. Joel has over 10 years of experience in digital advertising, with a primary focus on performance marketing for the past 7 years. Graduated in Business Administration from PUC in São Paulo, holds a Master's in Marketing and Sales from SDA Bocconi (Italy) and ESADE (Spain).
