Mauro Berimbau have master's degree in communication and consumption at ESPM, with the theme Advergames: communication and consumption. Teaching at ESPM, he researches about electronic games, entertainment and marketing. In the industry, he works at Sioux GoGamers as a consultant and content developer for advergames and gamification. Also, participates in Pesquisa Game Brasil as an analyst. Now he is a doctoral student at PPGCOM ESPM researching about "symbolic consumption opf the gamer"
