Ethan has led Yodo1's global marketing efforts over the past 4 years and has overseen success growing title's in both Global and Chinese markets. He has driven the growth of Rodeo Stampede, which has reached over 170 million downloads across iOS and Android devices worldwide. Ethan has also worked to develop Yodo1's new Open Publishing Platform (OPP platform), which helps game developers market to, monetize, and manage their player bases more effectively both globally and in and out of China. As director of Global Operations for KTplay (a part of OPP), the leading integrated community platform, Ethan has helped community teams build and manage healthier and more vibrant communities.