I'm a ludoactivist, game designer and CEO at Eludica. I'm passionate about thinking and creating games for learning and social impact. My goal is to thrive on innovation and creativity to drive positive change. I find my sweet spot on the intersection of art, playfulness and evidence-driven, human-centered design to develop cool games. Since 2005 I've been leading Eludica to deploy more than 40 games and playful artifacts, in collaboration with both local and global foundations, governments and socially-aware companies.
