Media & Influencer Outreach: Best Practices for Public Relations campaigns

After a lot of work, finally your game is done and now you need to release it. You and a lot of indie developers have chosen to self-publish. So, you create a press kit and you wonder how to contact the media, the journalists and the influencers. This is not an easy task! In this Panel, Damien Sarrazin, from Home Run PR agency, Craig Chapple, Senior Editor of mobile games business website PocketGamer.biz, and Alex Van Lepp, Marketing Director at Graffiti Game, will talk about best practices for Public Relations and how they relate to indie games developers.