Luc Duchaine brings more than 25 years of marketing experience to his role as Vice-President, Marketing, at Behaviour. As VP Marketing, Luc leads the design and implementation of innovative campaigns that reflect the unique qualities of Behaviour’s games, including Dead by Daylight. Luc’s goal is to expand and deepen Behaviour’s capacities as a publisher and see marketing play a greater role in the development process. Luc got his start in the video game industry at Nintendo before moving on to the development of peripheral devices at Guillemot Corporation. He joined Ubisoft Montreal in 2005 where he held senior roles on flagship brands such as Far Cry, Rainbow Six, Assassin's Creed, Avatar and For Honor. He served as both Director of Communications and Brand Director with Ubisoft Montreal and was later promoted to Executive Marketing Director.
