Lucas is the co-founder and head of sales at GMD, which is the first gamer agency in the region. GMD has offices in São Paulo and Mexico City, and Lucas has more than 18 years of experience in the gaming, entertainment, and technology industry. During his career, he has developed strategies and content to assist companies in growing their businesses in Brazil and LATAM. At GMD, Lucas collaborates with longstanding partners such as ASUS, Bandai Namco, Blizzard, ByteDance, HyperX, Kingston, NVIDIA, Ubisoft, Tencent, Xbox, and numerous others who share his vision of a company that values and respects individuals while providing high-quality services.