gamescom latam 2026 | Mournival Consulting

Mournival Consulting is an advisory firm specialising in AI content licensing, brand partnerships, and strategic advisory for digital media and games companies.

Founded by Patrik Wilkens with 20+ years across digital media and games, Mournival operates as a fractional CBDO and deal partner at board and C-suite level. €130M+ in revenue generated across career. €10M+ in AI content licensing deals closed in the past 12 months.

Active mandates span AI training data licensing (connecting content libraries to buyers including OpenAI, Meta, Adobe, and Google), brand partnerships for digital studios, and retainer advisory for media companies building new revenue lines.

Mournival also hosts the Mournival Networking Breakfast, a C-suite peer-to-peer format running at all major conferences.

Country: Cyprus
State: Lemesós

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Crayola Create

Crayola is one of the most iconic brands in the world. The brief matched that ambition: build a social media channel from scratch that delivers creative moments every day to everyone.

TheSoul Group took ownership of the full stack: content creation, distribution, community management, platform relations, and KPI delivery. The Crayola Create channel was built from zero.

Within 12 months: 1 billion views and 1 million subscribers.

The campaign won the 2024 OMMA Award for Best Social Campaign Across Platforms and was recognised at The Drum Awards Festival 2025.

The deal was originated and structured by Patrik Wilkens, who led the partnership from initial pitch through delivery. The model: bring the right studio to the right brand, and hold the execution accountable to real numbers.

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IP & Content Catalog Monetization

Gaming content is sitting on untapped revenue. AI companies and hyperscalers are actively buying video libraries for model training, and most studios don't know how to access those buyers.

I connect content owners directly into that pipeline. €10M+ closed in AI licensing deals across gaming, entertainment, and creator content.

The deal structure is simple: You bring the content. I bring the buyer relationship and close the deal. If your library is sitting idle, it shouldn't be.

https://www.canva.com/design/DAG4p0tTn4c/nIYHCPQcpKoMgxQH5DBXCg/view?utm_content=DAG4p0tTn4c&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h0626b7f7de

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