Dragon's Dogma Influencer Launch Campaign

• Company: Rift Agency

Project attributes

• Game
• Audience (Game)
• Hard-core (Audience)
• Mid-core (Audience)
• Genre (Game)
• Action (Genre)
• Adventure (Genre)
• Fantasy (Genre)
• Platform (Game)
• Playstation (Platform)
• XBox (Platform)

Dragon's Dogma 2's explosive campaign with PipePunk, captivated the audience with a live fake mention and witty content for the long-awaited launch of the game.

These actions resulted in over 20,000 views on the stream dedicated to the game launch, over 500,000 views, and more than 10,000 interactions on the video highlight.