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EcoRush: Missão Reciclar

Project attributes

  • Game
  • Audience (Game)
  • Casual (Audience)
  • Genre (Game)
  • Casual (Genre)
  • Platform (Game)
  • Android (Platform)
  • iOS (Platform)

EcoRush: Recycling Mission is an educational mobile game that transforms recycling into a competitive, fun, and highly engaging experience. In a world where less than 20% of global waste is properly recycled, the game tackles a real problem by teaching players, in a practical and intuitive way, how to dispose of waste correctly, while keeping them engaged through progression systems, challenges, and rewards.

EcoRush’s key differentiator lies in the combination of social impact and retention: it is not just an educational game, but a gamified platform capable of influencing behavior at scale, especially among children and young audiences. With an accessible visual style, light narrative, and mechanics inspired by high-performing casual games.

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