Sistematização, Análise e Utilização de dados do mercado de games: a plataforma Steam
Project attributes
- Game
- Audience (Game)
- Genre (Game)
- Platform (Game)
Systematization, Analysis and Use of Game Market Data: the Steam Platform
The strategy for launching a new intellectual property involves market research, as it plays a crucial role for entrepreneurs and developers by providing fundamental insights for strategic decision-making. By understanding the needs, preferences and behaviors of players, we can direct our product development, marketing and positioning efforts more effectively. Thus, this market research presents results that allow us to understand the trends and consumption patterns of the independent game audience, providing fundamental parameters for the design of a new indie game project to be developed, allowing more accurate decisions about the direction of the project.
