Cinema and Soft Power / The Global Animation Market: Opportunities for Developing Countries
Project attributes
- Film
- TV
- VOD / Internet
Published in the book “Cinema and Soft Power”, the study “The Global Animation Market, opportunities for developing countries” sought to discuss how an emerging nation with a strong domestic audiovisual industry, but without a sense of ‘national cinematographic and audiovisual brand’ in the international arena, has worked to increase its visibility.
The study's objectives include:
Case studies on the internationalization of Brazilian animation products and services have shown that soft power can undeniably be used as an instrument of government foreign policy;
The reality of the animation production chain in a country can become an important resource for analysis and planning for development policies in the animation sector, within a planned intervention;
The potential for using animation for foreign policy purposes, along the lines of the theoretical model of soft power developed by Joseph Nye
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