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Does marketing D2C work outside your mobile game?

Project attributes

  • VOD / Internet
  • Documentary (VOD / Internet)

Are you looking for new ways to grow profit? You might consider that converting just 25% of your live service transactions to direct-to-consumer (D2C) payments can increase your future profitability by over 8%. For many games, up to 70% of revenue comes from a targetable population of just 2% of players who are VIPs. There could be a tremendous opportunity for you to use D2C to help you grow, but succeeding with D2C will require a lot more than just launching a fancy new web shop.

In this panel, from GamesBeat Next 2024, moderator Braden Steel from FastSpring, interviews Josh Burns from FunPlus and Justin Sacks of Nexus.gg bring their insights about D2C for leading mobile games, and what they think you need to succeed with D2C.

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