gamescom latam 2024 | media.monks

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Media.Monks is the digital operating brand of S4Capital plc, connecting 8,600+ digital natives globally. Our goal: to shift industries forward and unlock ambitious outcomes for clients and our team. By combining media, data, social, platforms, studio, experience, brand, and tech services, we help clients reinvent themselves through rapid cycles of disruption. Our efforts in shaping culture, building innovative technologies, and unlocking future growth have been recognized by Adweek's Fastest Growing lists (2019-2022), Cannes Lions, AdExchanger’s Programmatic Power Players (2020-2023), Webby Production Company of the Year (2021-2023), a record number of FWAs, and Newsweek’s Top 100 Global Most Loved Workplaces 2023. Join us in our journey towards continued digital innovation, craft excellence, and supporting the people who make it all happen. Together, let's create the NOW, driving change and making an impact in the digital world.

Contact email: fakeemail@bigfestival.com.br
Website: https://www.mediamonks.com
Country: Brazil
State: São Paulo

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Riot Games: The Community Shopkeeper

To mark the ten year anniversary of League of Legends (LoL) in Brazil, we teamed up with Riot to deliver an end-to-end campaign for the gaming community. Throughout, we revealed why LoL’s story is so special to Brazil. From a social film that sparked excitement to landing pages full of fan art, our campaign aimed to build both hype and community for fans. We took to the streets by hiring local graffiti artists to create amazing street art in different cities, linking each piece to landing pages via QR codes. The end result? A celebration of ten years of LoL like no other.

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#PlayValorosa

Valorant gives you the opportunity to mix magic
with guns, which opens the possibility to make
plays that you won't see in other games, the ones we call #PLAYVALOROSA. And since the internet
is already full of plays, we decided to take the #PLAYVALOROSA to a place where no other play has ever been: the streets of Brazil. Big names of the scenario created insane plays and challenged players all over Brazil to recreate it and win a place in our outdoors. We received more than 1000 plays within less than 3 weeks. And Valorant became the most mentioned game on Twitter in the country.

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Duolingo Duo Invades Roblox

To celebrate Duolingo’s 10th birthday, we entered the metaverse and hosted a community-driven game jam. For this multi-platform event, we built a creator pack that gave creative minds the necessary tools to develop their Duolingo-inspired games on Roblox. There, we created a custom world—the Duolingo Hub—featuring a Roblox-style tag game, ‘Spanish or Vanish’. We also permeated Decentraland with the popular ‘evil Duolingo owl’ meme, making the avatar of the iconic mascot follow and playfully pester players into completing their daily lessons. With 7M+ visits and 20+ fan-made games, we increased Duolingo's presence in the metaverse—motivating language lovers to keep learning.

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Activision x Call of Duty Pacco da Su

We created a video campaign showing the protagonists' mothers preparing a tactical box full of treats for their children - a COD take on the traditional "pacco da giù," a box of food and clothes that Southern families send to their emigrant children. Even the name is a word play: "up" means above, because in the game the loot and ammo boxes are delivered from the sky. We wrote and shot a teaser, a trailer, and two main commercials portraying Makarov and Captain Price's mothers, with the participation of Di Lorenzo (captain of SSC Napoli) and Giorgione (a beloved internet-famous chef) to increase engagement and earned media.

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@ gamescom latam 2024 (ONLINE AND IN PERSON) fakeemail@fakedomain.com Phone: +551100000000 LinkedIn