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Riot Games: The Community Shopkeeper

Project attributes

  • Game

To mark the ten year anniversary of League of Legends (LoL) in Brazil, we teamed up with Riot to deliver an end-to-end campaign for the gaming community. Throughout, we revealed why LoL’s story is so special to Brazil. From a social film that sparked excitement to landing pages full of fan art, our campaign aimed to build both hype and community for fans. We took to the streets by hiring local graffiti artists to create amazing street art in different cities, linking each piece to landing pages via QR codes. The end result? A celebration of ten years of LoL like no other.

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