Canvas Infernum | Estratégia de Marketing

• Company: Arcade

Project attributes

• Game

We supported the strategic development of the Canvas Infernum trailer, contributing from the early creative planning to the initial phases of editing and visual storytelling. Our goal was to capture the game’s unique concept — a surreal, Renaissance-inspired hellscape builder using real historical art — and turn it into a striking trailer from the very first seconds. We also collaborated on the marketing strategy, helping position the game as a bold blend of classic board game mechanics, roguelike elements, and narrative progression. A project that demanded both aesthetic sensitivity and market insight from day one.