Kids Corp launchs Kacang's new product, X-Feras, in Fortnite

• Company: Kids Corp

Project attributes

• VOD / Internet
• Documentary (VOD / Internet)

X-Feras Speed Race is a game designed specifically for teens and young adults. By aligning with the target demographic and client needs, Fortnite emerged as the perfect platform to elevate the campaign, showcasing X-Feras prominently and ensuring its visibility and connection with the audience.

X-Feras Speed Race has effectively built a community within a space that kids and teens actively seek out for gaming, establishing itself as a central hub within this demographic while prioritizing fun and entertainment. Brand gamification harnesses the power of play, fostering deep engagement between young players and the brand, thereby fostering an authentic connection.