DESIGN & AUDIOVISUAL

• Company: Agência WAG

Project attributes

• Game
• Audience (Game)
• Hard-core (Audience)

SERVICE: Design & Audiovisual

CLIENT: KASPERSKY

CASE: Code-K Project

ABOUT: In-game Free Fire (re)Skin Development

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How to transform digital security into a relevant topic and desired element for the Free Fire (FF) community?

We were responsible for the Global Campaign between Kaspersky and Garena throughout 2024, covering dozens of countries and 02 major leagues around the world: FFWS Brazil & FFWS World Finals 24.

Among several achievements in this Campaign, we highlight the creation of the Global Epic Skin “CODE-K”: when purchasing the Kaspersky product, users from all over the world won an in-game skin.

WAG was the agency responsible for the project's conception: research, conceptualization and final art.

The result was an absolute success with millions of clicks and views, strengthening the connection between Kaspersky, digital security concepts and the global Free Fire community.

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If you have an idea for your brand and need an assertive strategy, call WAG!

GLHF