gamescom latam 2026 | Homo Ludens Inovação e Conhecimento

The firm provides strategic consulting, mentoring, advisory, business development, and market research services to creative and digital industries, especially the digital game industry. Clients and Partners include game development studios, publishers, policy makers, universities, and investors.

Contact email: fakeemail@bigfestival.com.br
Website: https://homoludens.com.br
Country: Brazil
State: São Paulo

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Research / Pesquisa

In the research area, Homo Ludens develops projects for private and public, national and international organizations. Our services include: Research for mapping and analyzing industries and markets, Research for proposing public policies, Research in collaboration with international partners, Research to identify trends and business opportunities, including opportunities for collaboration between corporations and startups, and Organization of books and publications in the areas of business, psychology, technology and pop culture. Research include II Brazilian Digital Game Industry Census, published by the Ministry of Culture; and Radar Agtech Brasil, in partnership with Embrapa and SP Ventures.

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Consultoria / Consulting

In the consulting area, Homo Ludens develops business development projects, courses, strategy, innovation, advisory and new businesses. Our services include: Consulting and advisory for private companies to seek private (venture capital) and public (public notices) resources, Consulting for private companies in the areas of business, management, psychology, and technology, and Mentoring for entrepreneurs. Clients include fintechs and edtechs.

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Cursos e Palestras / Courses and Lectures

In the area of courses and lectures, Homo Ludens develops projects for educational institutions of all levels, private and public organizations, national and international. Our services include: Development of courses, workshops and training in company and in partnership with Universities, Conducting, curating and participating in in-company and open events, and Lectures in schools on topics of technology, social networks, games, psychology, among others. Projects include courses about e-sports, serious games and gamification, and convergence between audiovisual and games at FIA Business School. We also collaborate as coordinators of BIG Careers and BIG eSports for BIG Festival.

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Publicações / Publications

Homo Ludens publications have editions about the so-called geek culture and also those related to technology - especially the national digital games industry, social relations mediated by the internet, themes and studies related to Brazilian technological production chains, among others. Publications include Manga, Animes and Psychology Volumes 1 and 2 (finalists of the HQ Mix award), and the ebook “What families need to know about games. - A guide for caregivers of children and adolescents”

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Brazilian Game Industry Report 2022

The Brazil: Game Industry Report 2022 was commissioned by the Brazil Games Export Program, a partnership between the Brazilian Game Companies Association (Abragames) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). This Survey was conducted by Homo Ludens Innovation and Knowledge. Its purpose is to prepare a comprehensive map showing the status of the games ecosystem in Brazil in 2020 and 2021, spotlighting its companies and the outlook for their development. Drawn up with mixed methods, it uses the following strategies: mapping, questionnaire, interviews, baseline data and literature review.

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