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SBT GAMES Case

Project attributes

  • Game
  • TV
  • VOD / Internet

Periodic deliveries of Hard News writing, Pixel Art animations and memes with viral potential

SBT Games arose from an internal initiative by the broadcaster's digital department, counting on Criabits from the beginning of the project's formalization. Our challenge was to compete for user attention on the networks, reinforce the brand's presence and confirm the segment's commercial potential to the broadcaster's management.

In a long-term partnership, Criabits was responsible for delivering more than 4,000 Hard News articles to the portal, in addition to multimedia content for social networks.

We highlight our pixel art animations that have hundreds of thousands of views on combined platforms, in addition to feedback from the community: today, recognizing and praising SBT Games as a reference in information and entertainment about games.

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