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Meena Official Game - UNICEF

Project attributes

Meena represents a significant achievement for UNICEF in Bangladesh in promoting child rights. As a brand, the iconic animation character Meena is recognized by 97% of urban children and adolescents and 81% of children and adolescents in rural areas in Bangladesh.

Meena Game is the use of video gaming potentials by creating 'Meena Game' for Android Devices (free downloadable and playable on all platforms). It is mainly for raising awareness and promoting child rights.

This is a unique concept that will help children address a specific problem. Or, learn a particular skill related to health, nutrition, education, gender equity, protection, emergency, etc. This game is a digital platform for children to learn issues related to their well-being through entertainment.

As a result, this game recreates the journey of Meena in devices with new twists and turns. The overall game is based on the existing 24 'Meena Cartoon episodes' addressing respective issues.

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