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Biorquídeas

Project attributes

Package system design for the commercialization of orchids grown in laboratory, to preserve the natural environment and avoid the extraction of native flora of Misiones, Argentina. Illustrations, graphics and colours of each packaging change depending on the orchid it contains, portraying organic elements characteristic of Misiones as a province. This package also empowers the product and positions it in a premium segment among other tourist souvenirs available in the market.

Visual Identity
Single Packaging and Group packaging design
Positioning Strategy
Merchandising: Banners, flyers and posters.
Social media planning and design.

Distinction 2015 SELLO BUEN DISEÑO Awarded by the National Design Plan, Ministry of Production, Presidency of the Argentine Nation.

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