Tekoá - Infusiones de hierbas naturales

• Company: Pozzistudio

Project attributes

Knowledge, life lessons, community, nature and the Guaraní identity are concepts that define what Tekoá is.
On the other hand, the design was defined for a young-adult target audience that consumes healthy and natural products. In packaging, the aesthetic was generated to mix the white that characterizes the health sector with graphics that follows the design world trends.
The simplicity of the packing combines white as a transversal color to the graphic system resembling to medical aspects, with the identification of each herb through different colors and a illustrative pattern that draw the morphology of the leaves.

Brand Identity & Product naming
Brand Architecture
Signs system
Packaging design
Business stationery: Cards, tags, brochure
Social media planning and design
Merchandising : Posters, flyers, exhibit and display design
Website

Distinction of 2016 LATAMPACK's selection, Food packaging category. Awarded by Veredictas, Excellence Standards.