Click Family

• Company: Furf Design Studio

Project attributes

With National Geographic, we created a collection that aims to increase children’s safety through a product that is full of symbologies and embraces diversity.

Inspired by Latin animals loved by kids, we created accessories for the car’s seat belt to encourage its use. Traffic accidents are the leading causes of accidental deaths of children in Latin America – and many could have been avoided with a simple ‘click’.

The parents stay at the top of the seatbelt while the child is at the buckle. The couple goes to the child to offer protection and affection. The shape has an empty space between them, with the union of both pieces the family is complete!

When fitted, the product hides the release button only from the child’s point of view and thus prevents them from loosening it without their parents noticing.

Click Family comes with a sticker pack for the child to customize and create a greater emotional bond with the product – after all, it is a representation of their own family.