CAMPAIGN MANAGEMENT

• Company: Agência WAG

Project attributes

• Game
• Audience (Game)
• Casual (Audience)
• Hard-core (Audience)
• Mid-core (Audience)
• Genre (Game)
• Battle Royale (Genre)

SERVICE: Campaign Management

CLIENT: Kaspersky

CASE: Code-K Project

ABOUT: Complete Campaign Management and the in-game Free Fire (re)Skin Development.

---

How to make digital security relevant and desired by the Free Fire (FF) community?

In 2024, WAG led the Global Campaign between Kaspersky and Garena, reaching dozens of countries through leagues "FFWS Brazil & World Finals 24".

The highlight was the Global Epic Skin "CODE-K": by purchasing Kaspersky, players worldwide won this exclusive in-game item. WAG managed everything: research, conceptualization and final art.

The result was an absolute success with millions of views, consistent sales and a real connection between Kaspersky and the global gaming community.

---

Need an assertive strategy for your brand? Call WAG!

GLHF